JetSetMe is an open innovation project from The Lab, O2's product innovation team in the UK.
We've created a website with a visualisation of the roaming habits of mobile phones on O2's UK network, showing travel trends and data in near real time, by using anonymised and aggregated network data.
We recognise that we don't have a monopoly on the best ideas so that's why we've built the public JetSetMe API. This provides access to an O2 customers' travel information data on a strictly opt in basis and will be available to developers very soon to encourage open innovation and creation of new products and services.
We're already working with a number of travel and financial service companies to trial innovative new products and services for the benefit of their customers and ours. From local information on arrival, to added functionality for financial security abroad, with open collaboration backed by a powerful network we believe the sky no longer has to be the limit.